Fruta Feia overcame 1000 tons of saved waste!
There were more than 1080 tonnes of fruits and vegetables that weren’t put to waste, saving all the unnecessary waste of natural resources and devaluing of the farmers’ work that this implies.
Four and a half years ago Fruta Feia got a problem from behind the curtain - that of food waste due to the appearance - and put it in the mouths of the world with the idea of Fruta Feia Co-Op. The idea of counteracting the dictatorship of aesthetics in fruits and vegetables and, at the same time, building a model of cooperativism that is fairer for all - environment, farmers, consumers and workers of the cooperative.
Getting to 1000 tonnes means that Fruta Feia is not just an idea or a will, it means that today Fruta Feia is a relevant response to food waste. Counting farmers, consumers, workers and people who help us in assembling the boxes, they are 6400 and have saved more than 1000 tonnes of waste!