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Notícias

Avaliação da sustentabilidade do modelo de negócio da Fruta Feia

30/06/2017

A sustentabilidade da Cooperativa Fruta Feia foi alvo de análise por parte da equipa do IST, com a realização de uma tese de mestrado e um artigo científico submetido ao Journal of Cleaner Production.

Como primeira aproximação, o modelo de negócio da Fruta Feia foi divido usando o Triple Layer Model Canvas, tendo sido depois analisado em três dimenões: economicamente utilizando os métodos do Valor Actual Líquido (Net Present Value) e da Taxa Interna de Retorno (Internal Rate of Return); ambientalmente realizando uma Análise de Ciclo de Vida (Life Cycle Assessment); socialmente utilizando uma Análise de Ciclo de Vida Social (Social Life Cycle Assessment); e, por fim, uma análise geral das três dimensões em simultâneo utilizando o método Social Return on Investment.

Foram obtidos resultados muito positivos nas três dimensões – económica, ambiental e social. Estas análises tiveram por base o projecto piloto e o próximo passo será estendê-las aos pontos de entrega replicados em Lisboa e noutras regiões de Portugal. Este estudo também permitiu quantificar os benefícios ambientais por kg de desperdício evitado, como por exemplo a redução de 0,14 kg CO2eq de emissões de GEEs derivadas da decomposição dos produtos que não são consumidos.

O desafio neste momento é a incorporação nestes indicadores de benefícios ou impactos sociais.