Fruta Feia Cooperative is the coordinator of FLAW4LIFE. It is a non-profit consumer’s cooperative, established to reduce food waste due to its appearance, channeling directly from the region’s farmers to consumers that part of the production of fruits and vegetables currently rejected for mere aesthetic reasons – shape, size or colour. The Co-Op started on November 18. 2013, with 1 delivery point in Lisbon, 100 associated consumers and 10 partner-farmers.
Regarding FLAW4LIFE, Fruta Feia CRL is responsible for replicating its consumption model, by launching new delivery points throughout the national territory. It is also responsible for disseminating the project’s message both national and internationally, namely through networking and cooperation actions not only with LIFE projects but also with other European projects that fight food waste.